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        <title>PepsiCo - In the News   </title>
        <link>http://www.pepsico.com/</link>
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                    <title><![CDATA[ Gatorade President Sarah Robb O'Hagan named among '100 Most Creative People in Business 2012' - Fast Company magazine ]]></title>
                    <link><![CDATA[ http://www.fastcompany.com/most-creative-people/2012/sarah-robb-ohagan ]]></link>
                    <guid><![CDATA[ http://www.fastcompany.com/most-creative-people/2012/sarah-robb-ohagan ]]></guid>
                    <pubDate><![CDATA[ Mon, 14 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ The market segments Robb O'Hagan had chosen to focus on were completely different--high-school athletes who didn't know much about nutrition, and fitness and endurance athletes who already had preferred brands. That required recalibrating Gatorade's assumption ]]></description>
                    <category><![CDATA[Gatorade]]></category>
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                    <title><![CDATA[ Mountain Dew Delves Deep Into Gotham City With Vast “Dark Knight” Cross-Promotion - FastCoCreate.com ]]></title>
                    <link><![CDATA[ http://www.fastcocreate.com/1680783/mountain-dew-delves-deep-into-gotham-city-with-vast-dark-knight-cross-promotion ]]></link>
                    <guid><![CDATA[ http://www.fastcocreate.com/1680783/mountain-dew-delves-deep-into-gotham-city-with-vast-dark-knight-cross-promotion ]]></guid>
                    <pubDate><![CDATA[ Mon, 14 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ As the anticipation for The Dark Knight Rises escalates before its midsummer release, Warner Brothers and Mountain Dew have partnered to create a 360-degree campaign that’s sure to add some fuel to the superfan fire. More than a simple cross-promotion that... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Ploughing with the former foe - Financial Times ]]></title>
                    <link><![CDATA[ http://www.ft.com/intl/cms/s/0/f5f211fc-8d75-11e1-9798-00144feab49a.html#axzz1uUkGNwZD ]]></link>
                    <guid><![CDATA[ http://www.ft.com/intl/cms/s/0/f5f211fc-8d75-11e1-9798-00144feab49a.html#axzz1uUkGNwZD ]]></guid>
                    <pubDate><![CDATA[ Thu, 10 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ “People often think of this as philanthropic,” says Dan Bena, senior director of sustainable development at PepsiCo. “It’s not about philanthropy. It’s directly impactful of business development.” He illustrates his point with dirty water, which he says... ]]></description>
                    <category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Marketer’s Interview: PepsiCo’s Javier Farfán - Portada ]]></title>
                    <link><![CDATA[ http://www.portada-online.com/article.aspx?aid=9621 ]]></link>
                    <guid><![CDATA[ http://www.portada-online.com/article.aspx?aid=9621 ]]></guid>
                    <pubDate><![CDATA[ Thu, 10 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Under the banner of Vive Hoy, the effort is the Hispanic-targeted portion of the Live for Now global relaunch of the Pepsi brand, and as it has become increasingly common in Pepsi’s messaging, it features tweets and content in Spanish, English and even... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Joe Jonas Named Pepsi Ambassador for ‘Pulse’ Dashboard, #LiveForNow Campaign - Mashable ]]></title>
                    <link><![CDATA[ http://mashable.com/2012/05/09/joe-jonas-pepsi-live-for-now/ ]]></link>
                    <guid><![CDATA[ http://mashable.com/2012/05/09/joe-jonas-pepsi-live-for-now/ ]]></guid>
                    <pubDate><![CDATA[ Wed, 09 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo has tapped Joe Jonas as a brand ambassador for its new celebrity-infused “Live for Now” global ad campaign. The Jonas Brother will lend his star power by participating in Pepsi Pulse, the campaign’s social media dashboard that curates trending pop... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Lady Antebellum Teams With Lipton Tea & Honey For New TV Spot - Billboard Biz ]]></title>
                    <link><![CDATA[ http://www.billboard.biz/bbbiz/industry/branding/lady-antebellum-teams-with-lipton-tea-honey-1007000552.story ]]></link>
                    <guid><![CDATA[ http://www.billboard.biz/bbbiz/industry/branding/lady-antebellum-teams-with-lipton-tea-honey-1007000552.story ]]></guid>
                    <pubDate><![CDATA[ Tue, 08 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Lady Antebellum debuted a new 30-second TV spot for Lipton Tea & Honey, a flavor created in partnership by Pepsi and Unilever. In the CGI-laden spot, created with ad agency DDB, the band lights up -- literally -- with the drink's "100% natural" ingredients... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Pepsi's Brad Jakeman And Simon Lowden Explain Rationale Behind New 'Live For Now' Global Campaign - Forbes ]]></title>
                    <link><![CDATA[ http://www.forbes.com/sites/jenniferrooney/2012/05/07/pepsis-brad-jakeman-and-simon-lowden-explain-rationale-behind-new-live-for-now-global-campaign/ ]]></link>
                    <guid><![CDATA[ http://www.forbes.com/sites/jenniferrooney/2012/05/07/pepsis-brad-jakeman-and-simon-lowden-explain-rationale-behind-new-live-for-now-global-campaign/ ]]></guid>
                    <pubDate><![CDATA[ Mon, 07 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ For consumers, “now” does not come at the expense of the future. When our loyal Pepsi consumers…we asked them to write their epitaph, to write what they’d like to be known for when they leave this world, and what they said was they want to be known for living ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[Pepsi Cola Company]]></category>
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                    <title><![CDATA[ Morgan Stanley upgrades PepsiCo to overweight - Reuters ]]></title>
                    <link><![CDATA[ http://www.reuters.com/article/2012/05/07/beverageindustry-research-morganstanley-idUSL4E8G7A7120120507 ]]></link>
                    <guid><![CDATA[ http://www.reuters.com/article/2012/05/07/beverageindustry-research-morganstanley-idUSL4E8G7A7120120507 ]]></guid>
                    <pubDate><![CDATA[ Mon, 07 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Morgan Stanley upgraded its view on the U.S. beverage industry to "attractive," saying fundamentals for carbonated soft drink (CSD) are improving, driven by solid pricing and rebounding volume, and raised PepsiCo Inc to "overweight" from "equalweight"… ]]></description>
                    <category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Pepsi Tackles Identity Crisis - Ad Age ]]></title>
                    <link><![CDATA[ http://adage.com/article/print-edition/pepsi-tackles-identity-crisis/234586/ ]]></link>
                    <guid><![CDATA[ http://adage.com/article/print-edition/pepsi-tackles-identity-crisis/234586/ ]]></guid>
                    <pubDate><![CDATA[ Mon, 07 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Few people would suspect that what's inside an unmarked building some 30 miles north of New York could change the way consumers view a soda brand, even the entire cola category. But that's what Pepsi's ambitious, high-energy marketers are promising... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ ‘Crab’ chips, fruity Oreos? Big hits abroad - Associated Press ]]></title>
                    <link><![CDATA[ http://bostonglobe.com/business/2012/05/06/crab-chips-fruity-oreos-they-big-overseas/73q32hKPNIDxLORJoEWe8H/story.html ]]></link>
                    <guid><![CDATA[ http://bostonglobe.com/business/2012/05/06/crab-chips-fruity-oreos-they-big-overseas/73q32hKPNIDxLORJoEWe8H/story.html ]]></guid>
                    <pubDate><![CDATA[ Sun, 06 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ In the eastern part of Russia, PepsiCo found that fish is a big part of the diet. So it introduced crab chips in 2006. It’s now the third most popular flavor in the country. A red caviar flavor does best in Moscow. Pickled cucumber was introduced last... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Agencies prize diversity in competitive race for interns - PR Week ]]></title>
                    <link><![CDATA[ http://www.prweekus.com/agencies-prize-diversity-in-competitive-race-for-interns/article/239692/ ]]></link>
                    <guid><![CDATA[ http://www.prweekus.com/agencies-prize-diversity-in-competitive-race-for-interns/article/239692/ ]]></guid>
                    <pubDate><![CDATA[ Fri, 04 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Ashworth said the company views interns as a “source of talent for full-time employees,” rather than “summer help.” PepsiCo offers successful interns jobs by Labor Day at the beginning of their senior year because of fierce competition between companies for... ]]></description>
                    <category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ PepsiCo Sees Tingyi Aiding China Growth in Third Quarter - Bloomberg Businessweek ]]></title>
                    <link><![CDATA[ http://www.businessweek.com/news/2012-05-03/pepsico-sees-tingyi-deal-aiding-china-growth-from-third-quarter ]]></link>
                    <guid><![CDATA[ http://www.businessweek.com/news/2012-05-03/pepsico-sees-tingyi-deal-aiding-china-growth-from-third-quarter ]]></guid>
                    <pubDate><![CDATA[ Fri, 04 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo Inc., the maker of Gatorade sports drinks and Tropicana juice, expects its alliance with Tingyi (Cayman Islands) Holding Corp. to lift China beverage volumes from the third quarter. The deal, which was approved by China’s Ministry of Commerce in... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Video: PepsiCo Sees `Massive' Growth Potential in China - Bloomberg Businessweek ]]></title>
                    <link><![CDATA[ http://www.businessweek.com/videos/2012-05-04/pepsico-sees-massive-growth-potential-in-china ]]></link>
                    <guid><![CDATA[ http://www.businessweek.com/videos/2012-05-04/pepsico-sees-massive-growth-potential-in-china ]]></guid>
                    <pubDate><![CDATA[ Fri, 04 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Tim Minges, PepsiCo’s chairman for the Greater China region, spoke with Bloomberg's Michael Wei yesterday in Shanghai. Margaret Conley reports on Bloomberg Television's "Asia Edge" with Rishaad Salamat... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ The Irish Times Digital Challenge - Irish Times ]]></title>
                    <link><![CDATA[ http://www.irishtimes.com/newspaper/finance/2012/0503/1224315499892.html ]]></link>
                    <guid><![CDATA[ http://www.irishtimes.com/newspaper/finance/2012/0503/1224315499892.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 03 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ The Digital Challenge was inspired by an initiative by Pepsi two years ago...To adapt its marketing for the digital age, it began to engage with early-stage companies that could bring new insights and innovation to the soft-drink maker. The company partnered.. ]]></description>
                    <category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Pepsi Partners With Michael Jackson's Estate - Wall Street Journal ]]></title>
                    <link><![CDATA[ http://online.wsj.com/article/SB10001424052702304746604577381792902984470.html ]]></link>
                    <guid><![CDATA[ http://online.wsj.com/article/SB10001424052702304746604577381792902984470.html ]]></guid>
                    <pubDate><![CDATA[ Thu, 03 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ The promotion is part of a global marketing blitz planned for the year ahead by Pepsi, which is looking to revive its brand and win back market share from The Coca-Cola Co. Next week, Pepsi is also launching a TV ad featuring singer Nicki Minaj and... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Video: PepsiCo CMO Salman Amin on Positioning the Company for Global Growth - Forbes ]]></title>
                    <link><![CDATA[ http://www.forbes.com/sites/jenniferrooney/2012/05/03/behind-the-brand-pepsico-cmo-salman-amin-deconstructs-global-marketing-moves/ ]]></link>
                    <guid><![CDATA[ http://www.forbes.com/sites/jenniferrooney/2012/05/03/behind-the-brand-pepsico-cmo-salman-amin-deconstructs-global-marketing-moves/ ]]></guid>
                    <pubDate><![CDATA[ Thu, 03 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ PepsiCo's Chief Marketing Officer talks about the company's increased investment in brand-building, focus on consumer engagement and ability to make global brands locally relevant... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ PepsiCo raising dividend by 4 percent - Associated Press ]]></title>
                    <link><![CDATA[ http://finance.yahoo.com/news/pepsico-raising-dividend-4-percent-123229674.html ]]></link>
                    <guid><![CDATA[ http://finance.yahoo.com/news/pepsico-raising-dividend-4-percent-123229674.html ]]></guid>
                    <pubDate><![CDATA[ Wed, 02 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Soda company PepsiCo Inc. is raising its annual dividend by 4 percent to $2.15 per share from $2.06 per share. The Purchase, N.Y., company, whose brands include Tropicana, Frito-Lay and Pepsi-Cola, said Wednesday that it has increased its dividend every... ]]></description>
                    <category><![CDATA[Financial]]></category><category><![CDATA[PepsiCo Corporate]]></category>
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                    <title><![CDATA[ Brisk Once Again Uses The Force To Target Gamers With New Kinect Star Wars - Forbes ]]></title>
                    <link><![CDATA[ http://www.forbes.com/sites/johngaudiosi/2012/05/01/brisk-once-again-uses-the-force-to-target-gamers-with-new-kinect-star-wars/ ]]></link>
                    <guid><![CDATA[ http://www.forbes.com/sites/johngaudiosi/2012/05/01/brisk-once-again-uses-the-force-to-target-gamers-with-new-kinect-star-wars/ ]]></guid>
                    <pubDate><![CDATA[ Tue, 01 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Chris Oates, marketing manager for Brisk, talks about the expanding role videogames are playing for the company and how Kinect is opening up new ways for marketers to cater to gamers in this exclusive interview... ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category>
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                    <title><![CDATA[ Mexican Food North of the Border - New York Times ]]></title>
                    <link><![CDATA[ http://www.nytimes.com/2012/05/02/dining/north-of-the-border-its-everyones-mexican-food.html?pagewanted=1&_r=1 ]]></link>
                    <guid><![CDATA[ http://www.nytimes.com/2012/05/02/dining/north-of-the-border-its-everyones-mexican-food.html?pagewanted=1&_r=1 ]]></guid>
                    <pubDate><![CDATA[ Tue, 01 May 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ ADMIT it, tortilla-chip fans: you are curious about Taco Bell Doritos Locos tacos, introduced in March. These salt bombs take the usual fast-food taco filling and stuff them inside a giant orange-dusted nacho-cheese chip. They have been so successful that... ]]></description>
                    <category><![CDATA[Frito-Lay]]></category>
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                    <title><![CDATA[ IHOP, Applebee's go Pepsi exclusive - Atlanta Journal-Constitution ]]></title>
                    <link><![CDATA[ http://www.ajc.com/business/ihop-applebees-go-pepsi-1428507.html ]]></link>
                    <guid><![CDATA[ http://www.ajc.com/business/ihop-applebees-go-pepsi-1428507.html ]]></guid>
                    <pubDate><![CDATA[ Mon, 30 Apr 2012 00:00:00 GMT ]]></pubDate>
                    <description><![CDATA[ Pepsi has ousted Coca-Cola at IHOP and at Applebee's Neighborhood Grill & Bar restaurants. DineEquity, the parent of the two chains, announced Monday it has signed a 10-year agreement with Pepsi to be the company's exclusive provider of non-alcoholic beverages ]]></description>
                    <category><![CDATA[PepsiCo Beverages]]></category><category><![CDATA[Pepsi Cola Company]]></category>
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