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Quaker inspires women to 'Nourish What Counts'

Wednesday, February 22, 2012

This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

In recognition of American Heart Month, Quaker recently partnered with the American Heart Association’s (AHA) Go Red for Women campaign to launch Nourish What Counts, a program that encourages women to take five minutes daily to do something good for their hearts. With this program, Quaker is raising awareness of women’s heart disease by providing simple strategies and resources to promote lifestyle changes. The program includes a microsite with proactive tools:

• Recipes and tips for eating healthy and getting active
• Five-minute exercises featuring Quaker Coach Bob Harper
• Access to the AHA's "My Life Check" risk assessment
• The chance to participate in the Map My Fitness Challenge

To further communicate the heart health messages, Quaker created short webisodes offering a glimpse into the lives of three different women with heart disease and their steps toward wellness. Go online to learn about Liz, Michelle and Shermane, and share your own reason for staying heart healthy. 

Beyond the microsite, Quaker is also executing a social media campaign that includes celebrity moms and influential bloggers helping to amplify the Nourish What Counts message via Twitter. Nourish What Counts was also featured on key daytime talk shows, including “The View". And, in conjunction with the campaign, PepsiCo employees across the U.S. recently enjoyed a sample of Quaker’s newest heart healthy cereal, Whole Hearts.